Re-branding campaign
I was in charge of creating a new visual language through illustrations library & motion graphics
Finland 2022
Re-branding campaign
I was in charge of creating a new visual language through motion graphics and illustrations library
Finland 2022
Create a new visual language which would follow the main principles of the company: own it and grow it, be honest, stay human, and uplifted experience.
To create a smart library with editable details. For this, I need to create a character, find colour solution and additional elements.
Challenge
Idea
I started with research and branding to develop a unique style and vibe for the company. Then made some sketches, including the colour solution according to the new colour palette and UX design. Then brought it to life with illustrations and animation.
UI research
Promo video
Illustrations, motion
Discovery
Design
Delivery
IDEA
PRES
ENTA
TION
ENTA
TION
Character, elements, colours
process
Scope of Work
TT Fors
PolySans
GRAPHIC DESIGN
Palette & Typography
For the illustration library, I've decided to use monochrome colours. It created a tech look for images and helped to mix the colours between each other in the same spectrum.
Character Design
Illustration anatomy
The figures' anatomy is based classic proportions mixed with hand-drawn elements. Inspired by different artists and with respect to diversity. Man and women shapes are slightly different to each other.
It was important to work on hand varieties as well. As character are always interacting between each other and other objects. It helped to save time for creating a big library of pictures.
I've created different hairstyles, faces, mimics, and head positions to ensure endless combinations. There are two main headtypes for the characters.
Diverse body anatomy
Hands anatomy
Head types
and construction
and construction
Curvy lines and stars
Unique detailes
As we were looking for a feeling "uplift experience" I decided to add dynamic lines. It created the needed emotion we were looking for.
Library with more then 100 images
Let's make it work
As the website already had a library of illustrations I had to redraw it with a new style. The more I diveded into this world, the easier it felt with each picture. The re-branding was done in 6 months.
I've based the characters and elements on simple shapes, with mixed perspective and gentle metaphors which helped me to bring interest, evoke imagination and engage emotions.
UX/UI design
Why is it important to
The library gives you an advantage when it comes to the possibilities of creating materials, their use, and the effort involved. This design will help you to present your brand more easily.
Custom business illustration is a great opportunity to paint a unique picture of your company. With a good marketing team it can raise your conversions as clients going to understand you better.
I've prepared all the motion graphics to support the UX/UI design. Short explainers are always a good solution for tech companies.
Set of animations for website
Promo Video
Final presentation
Thank you for your attention!
Hola!
Give me a shout :)
Give me a shout :)
Barcelona, Spain