To expand already existing library of illustrations and animations following the provided style. It was important to use the tone of voice of the company.
Challenge
Palette
PRODUCTION
Set of Illustrations
To draw each illustration, I was going through the process: research, brainstorming, and production. Most of them were needed for specific tasks, such as a blog, social media materials or landing page.
Animations
A Lottie is a JSON-based animation file format that allows to ship animations on any platform as easily as shipping static assets.
Library with more then 100 images
The best solution for the web was SVG-format illustrations. At the beginning of the project, I drew them in Adobe Illustrator, but with time, all the processes were transferred to Figma.
For animations, I used After Effects and Keyshape. Together with the Lottie plugin, I was able to provide animation already in code. This way, we avoided long uploading pages.
Blog Posts
For each blog post, I needed to draw a cover depending on the title and content of the post. The majority of them included 3-5 illustrations to break up the text and make the visuals more appealing to a reader.