Factorial HR - A leading HR software company based in Spain, specializing in providing innovative solutions to streamline and optimize human resources processes for businesses of all sizes.

Project Objective:
To create an explainer to enhance Factorial HR’s digital presence, effectively communicate their services, and support their marketing and customer engagement strategies.

I created a concise and engaging explainer video for Factorial HR, a leading HR software company in Spain. The video was designed to effectively communicate Factorial HR's services and benefits. I developed the concept, designed the animations, and produced the video to enhance brand visibility and attract potential clients.

Process of work

Step 1. References

The first step in my work process involves conducting thorough research and gathering references. I explore various online platforms like Vimeo, Dribbble, Youtube to gain inspiration and insights into current trends and popular designs. I went searching for the clean and modern solutions.

Step 2. Ideas

Once I have a clear understanding of the project requirements and the desired style, I move on to sketching and conceptualizing. I start by sketching rough ideas and exploring different visual compositions. Regarding this project I was going through visual styles:

Each style would require different amount of time for the production – from simplest (1) to most difficult (3). At this point I had a call with my client to pick up the style. We went further with a second option.

Clean typography + Minimal shapes + Product

Clean typography + Photos/Videos + Product

3D elements + Product

Step 3. Detailed storyboard

At this point, I begin crafting each screen, carefully picking colors, fonts, and visual elements to create a polished and professional design.

The final videos were well-received by both educators and students, effectively conveying important information about traumatic experiences in a manner that was easy to understand and empathetic. This project not only showcased my skills in motion graphics and illustration but also highlighted my ability to handle sensitive topics with care and creativity.